The Campaign for Wool

This past Thursday, Bryant Park was home to dozens of sheep. The Campaign for Wool, which was launched in October 2008 by HRH The Prince of Wales, took over the center lawn to bring a little consciousness about wool to New York City.


It is what you think it is: sheep in Bryant Park.

It was hard to miss the Campaign for Wool in Bryant Park. Passers-by stepped into the center of Bryant Park in New York City to gaze into a pen full of sheep, who peacefully stared back. The Josephine Shaw Lowell Memorial Fountain on the West side of the park was made to look as if it were spouting colorful wool instead of water. Additionally, the backs of chairs around the park had plaid wool covers, each with information on the Campaign for Wool hanging from them. Mattresses, blankets and pillows on display informed the public on how large of a role wool plays in our lives.


10 Wonderful Reasons to Love Wool.

The Campaign for Wool was initiated to create awareness for the declining wool industry. The increasing popularity of man-made synthetic fibers, the declining price paid to farmers for their wool, and a decline in the number of sheep around the world have threatened the wool industry. Through the campaign, HRH the Prince of Wales wishes to educate consumers on what would happen in a world without wool. Wool is one of the most environmentally friendly and sustainable fibers, and its declining use has adverse effects on the environment.

Here at Hickey Freeman many of our products are made of 100% wool and we are happy to be a part of the wool industry.


A fountain in Bryant Park was covered in wool to raise awareness.

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