How to Wear: Superga x The Row Sneaker Collaboration

The coolest sneaker has arrived in NYC.

This past June, Steve Madden brought the Italian sneaker brand, Superga, to SoHo with the opening of a small store on Crosby Street.

Most recently, Superga tapped Mary Kate and Ashley Olsen as its newest creative directors. Known for their impeccable taste level and two successful design labels, they will be collaborating with the shoe brand for the Spring 2012 collection.

The Superga x The Row collection will offer the 2750 sneaker model in luxurious fabrics like cashmere, wool and Italian linen.

Superga has a rich heritage, having been founded by Walter Martiny in 1911 in Torino, Italy. By 1925, the Superga 2750 was created using vulcanized rubber soles. Vulcanized rubber is a chemical process which converts rubber, with the addition of sulphur, into a compound material. These types of soles are highly durable and can be bent and folded but will always retain their original shape. In the early 1970s, new sport models were added to the original 2750 model in a variety of colors.

Since is inception, Superga sneakers have been considered the “people’s shoes of Italy.” Used mostly by Italians going from the city to the beach because it is an easy shoes to wear and can dress up any casual outfit instantly. Today, these shoes can be found in a multitude of colors and fabrics for both men, women and children. The shoes can also be thrown in the washer to add a vintage touch to your pair.

The Superga x The Row shoes will complement the beautiful fabrics used in our Hickey Freeman suits and sportcoats. Pair one of our wool or cashmere sport coats with a pair of rolled up vintage jeans and add the sneakers for a smart look. With many Superga fans at Hickey Freeman headquarters, we will surely see the look all around the office next season.

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